The Ceramic Rods Of The Ne York Ties Building
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The ceramic rod curtain allows light through but limits heat which helps keep the building cool.
The ceramic rods of the ne york ties building. Ceramic rodsnew york times tower new york city. If you ve ever seen the tower it looks kind of cool especially the ny times logo above the entrance of the building. Extruded vertically in twenty 20 foot lengths it is available in many different shapes sizes and colors. By sewell chan july 10 2008 the new york times began removing dozens of the distinctive horizontal ceramic rods that sheathe its year old building in midtown manhattan on wednesday afternoon.
Making headlinesat the renzo piano designed new york times building pentagram melds signage architecture and brand identity for times squares founding tenant when pentagram was brought on to conceive the façade identity for the new york times building it was obvious that signage should be integrated with the building s innovative brise soleil a curtain wall of white ceramic rods designed to control light and heat intake that was a given says pentagram principal michael bierut. The purpose for this facade is not purely aesthetic appeal it also saves energy. They wanted a transparent building but also wanted innovative energy saving features. The grid of ceramic rods on the new york times building exterior cuts down the heating load from the sun by 30 and the total energy bill by 13.
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